A person can’t go anywhere today without seeing people, smartphone in hand, staring at screens as they dine, shop, ride the bus or feed the pigeons. Mobile technology is a proximity marketer’s dream come true. What greater way to utilize technology for instant response to a digital marketing strategy. Have you heard about this? Do you engage as a consumer in this marketing technique? I do. It simplifies my life. I’m out shopping, standing in the check-out line and, BAM, in two taps of my finger I have an awesome coupon.
It is so easy now to get a message on my phone and, with a tap of the finger, I have a discount in my little hands. In seconds, my purchasing experience just improved. This has made me a loyal customer to a local craft supply store that I otherwise never would have shopped at. That is how powerful this thing called proximity marketing is. I don’t know if I should be offended at the ease with which I have been sucked in or if I should just glory in the savings.
Companies can directly communicate to customers for any number of transaction relationships: concert tickets, gaming, product information, easy pay transactions. The list goes on and on. I remember back in the day when I would clip coupons out of the weekend newspaper inserts or scan through the ad slicks that were crammed into my mailbox. I believe this new way is great. I feel like by saying good-bye to paper coupons I am helping save the rainforest, or, at least the local piney woods. [Read more…]